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This scientific paper was conducted to find out how Faktor Kemenangan Caleg Non Etnis Melayu dan Primordialisme pada Pilgub Kepri 2015-2020?. The politics of local ethnic areas is unique, where local leader figures always win in local head choose. The paper applies using an approach by excavation with explanation techniques to answer this research question. The technique used to collect data did the job interview in-depth and did not prosper, and selects the data through purposive sampling technique. The findings show that Malay ethnic voters have an open attitude to accepting other ethnicities and strong Muslims. They have the same characteristics; Islamic identity, daily use of the Malay language, and wearing traditional Malay clothes. The governor-elect has a Malay Islamic name and is considered a "son of the region," which voters strongly consider. The dominant perspectives of the non-Malay ethnic victory are 1) Strong Malay Identity Primodialism, 2) the candidate's emotional closeness to ethnic Malays; 3) Religious symbols in the gubernatorial election such as Islamic names; 4) Members of political parties who do not show field evidence regarding the split-ticket phenomenon, Malay Customary Institutions in Pilkada do not support it, it is only informal, 6) Electability and experience of candidates as potential leaders.