TAF PUBLISHING

The foundation of many economies, agriculture depends on luring a fresh generation of highly qualified people into the farming industry. This study examines, under the framework of the Theory of Planned Behaviour (TPB), the complex dynamics influencing people's intentions to pursue a profession in farming. As potential moderators and mediators, it looks into attitudes towards farmers, self-efficacy, perceived behavior control, and social capital. 325 farmers provided data using a cross-sectional quantitative design, and Smart PLS was used for the analysis. Although the research offers valuable insights, it is imperative to acknowledge its limits and explore potential avenues for future investigation. A crucial part of the world's food production and sustainability is the agriculture sector. Comprehending the elements that influence people's aspirations to become farmers is essential to the development of the sector and its ability to adjust to modern issues. This research expands upon the Theory of Planned Behaviour (TPB) framework by examining self-efficacy and social capital, acknowledging their possible impact on the goals of prospective farmers.