Journal of Administrative and Business Studies
Journal ISSN: 2414-309X
Article DOI:
Received: 5 September 2017
Accepted: 23 October 2017
Published: 4 December 2017
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  • Cross-cultural interaction and job satisfaction in cross-cultural organizations: A case study of two Thai companies founded and managed by Chinese people

Xiaoyan Li

Published online: 2017


Cross-cultural work environments pose a particular challenge for the organizations that set up and operate a company abroad, especially in terms of job satisfaction, employee retention and motivation. This article aims to investigate cross-cultural interactions between Thai and Chinese people, who work in Thailand in Thai-registered companies, and how cultural differences in working practices affect job satisfaction. It found that in the context of such cross-cultural organizations, cultural differences may not directly affect job satisfaction and commitment, but may aggravate existing organizational problems if cultural differences are not resolved. It proposes a cross-cultural awareness strategy that allows organization to adequately deal with the challenges of cross-cultural interactions in the workplace.