TAF PUBLISHING

Cross-cultural work environments pose a particular challenge for the organizations that set up and operate a company abroad, especially in terms of job satisfaction, employee retention and motivation. This article aims to investigate cross-cultural interactions between Thai and Chinese people, who work in Thailand in Thai-registered companies, and how cultural differences in working practices affect job satisfaction. It found that in the context of such cross-cultural organizations, cultural differences may not directly affect job satisfaction and commitment, but may aggravate existing organizational problems if cultural differences are not resolved. It proposes a cross-cultural awareness strategy that allows organization to adequately deal with the challenges of cross-cultural interactions in the workplace.