Journal of Advances in Humanities and Social Sciences
Details
Journal ISSN: 2414-3111
Article DOI: https://doi.org/10.20474/jahss-2.5.3
Received: 22 July 2016
Accepted: 15 August 2016
Published: 27 October 2016
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  • The impact of social media on customers’ image for mobiles

TAREQ NAEL HASHEM

Published online: 2016

Abstract

This study aims to investigate the impact of social media on customers’ image for mobiles. The study population consists of mobile customers who are using social media in Amman. A convenience sample consisting of 500 customers was selected from the targeted population. 500 questionnaires were distributed over the study sample, 404 questionnaires were collected, which represent 80.8% of the total sample. The study results indicated that social media has an impact on customers’ image for mobiles. The study also found that there is no statistical difference in social media impact on customers’ image for mobiles due to gender, and there is no statistical difference in social media impact on customers’ image for mobiles due to age. And there is no statistical difference in the impact of social media on customers’ image for mobiles due to income.