TAF PUBLISHING

This study aims to investigate the impact of social media on customers’ image of mobiles. The study population consists of mobile customers who are using social media in Amman. A convenience sample consisting of 500 customers was selected from the targeted population. Five hundred questionnaires were distributed over the study sample; 404 questionnaires were collected, which represent 80.8% of the total sample. The study results indicated that social media has an impact on customers’ image of mobiles. The study also found no statistical difference in social media impact on customers’ image for mobiles due to gender, and there is no statistical difference in social media impact on customers’ image for mobiles due to age. Moreover, there is no statistical difference in the impact of social media on customers’ image for mobiles due to income.